The Big Tablet Debate: a bright new media platform arrives
Steve Jobs and Apple never knowingly under-hyped the brand’s new
product launches, but the arrival of the iPad has created a new market (the
launch of some 80 rival tablet devices were announced earlier this year in the
US) and offered new opportunities for publishers, advertisers, agencies and
other players in the media industry. UBS estimates that, this year, 28 million
tablets will be sold worldwide – in three years, more than 200 million tablets
could be in consumers’ hands. Tablet Debate
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